Director of Marketing
As Carson’s Director of Marketing, James brings over 15 years’ experience in marketing, creative direction and content creation to the position. The roles he plays within our organization are varied.
On any given day James might be developing the marketing approach for a sales campaign, analyzing ROI, designing a mailer or brochure, writing a press release, planning a tradeshow, building out our website, coordinating the branding of Carson’s vehicles and properties, posting on social media, managing promotional programs, vetting a sponsorship opportunity, handling item fulfillment or directly supporting our branches and business lines.
In all of this, his overall objective is to clearly communicate two main things: the values we hold as a company – to our customers, ourselves and our community – and how our solutions help our customers overcome their business and operational challenges. In the process, his underlying passion is to be helpful, easy to work with, and effective – no matter how complex the task.
James’ background includes a diverse skillset with key focus areas in marketing strategy, copywriting and creative direction. In his previous role before joining Carson, he also gained significant experience in SEO optimization and content strategy for the web. Though James’ most recent positions have mainly consisted of management, coordination and strategic direction – he still enjoys doing his own writing, photography and design work whenever possible.
For James, there are several factors that made a position at Carson stand out as a great career opportunity: its culture of teamwork, peer support and professional development; the value executive leadership places on innovation and intelligent change; its values and commitment to the community – and its growth direction. Carson also offered the chance to attain a personal career goal. James, who’s spent the previous 14 years in the agency environment managing multiple clients, wanted the opportunity to nurture and grow a single company’s brand. With Carson, he can now do that.Back to Senior Leadership Team